UN Afghanistan engagement report
@unafghanistan - 95K followers on X
Measured over 4 original posts from a 30-day window, last computed on August 25, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 24 interactions against 95K followers, an engagement rate of 0.025%. Posts are seen about 1.8K times each, and 1.35% of those impressions turn into an interaction. That is about 1.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 27 interactions. Recurring topics include #afghanistan, #worldhumanitarianday, #actforhumanity. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 25, 2026. Recurring tags: #afghanistan, #worldhumanitarianday, #actforhumanity.
Where this sits in the catalog
At 0.025%, UN Afghanistan sits above the 25th percentile of the 37,459 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.438% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 04:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 52K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 62K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 74K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 89K |
| 13:00 UTC | -2% | 97K |
| 14:00 UTC | -3% | 100K |
| 15:00 UTC | -2% | 104K |
| 16:00 UTC | -4% | 101K |
| 17:00 UTC | -3% | 94K |
| 18:00 UTC | -1% | 87K |
| 19:00 UTC | -2% | 82K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 68K |
| 22:00 UTC | -1% | 59K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 236K |
| Monday | 0% | 298K |
| Tuesday | -3% | 295K |
| Wednesday | -1% | 255K |
| Thursday | -1% | 249K |
| Friday | -3% | 257K |
| Saturday | +3% | 231K |
Best tweets
- Aug 19, 2026
This is how enterprise, exports & inclusive employment work: a third-generation Afghan company exporting thousands of tons of raisins to India & other markets, expanding into melon seeds, with women actively engaged. Made possible with support from @EUinAfghanistan. https://t.co/7S4bJ7ILuW
- Aug 18, 2026
“You are not a drop in the ocean. You are the entire ocean in a drop.” — Rumi A special moment visiting the birthplace of Mawlana Jalaluddin Balkhi in historic Balkh, whose words continue to inspire people across cultures and generations. #MazarESharif #Afghanistan https://t.co/IuiPYnCoMn
- Aug 20, 2026
Visiting Noor Rostayee Carpet Factory in Jawzjan, I saw how keeping the entire production process ‘from sheep to shop’ here in AFG creates greater value for producers. This means better prices, higher incomes, more jobs & stronger Afghan exports. This is what success looks like. https://t.co/3GcfFCDD4E
- Aug 19, 2026
On #WorldHumanitarianDay, Bruno Lemarquis, UN Resident & Humanitarian Coordinator for #Afghanistan, pays tribute to the courage, dedication and sacrifice of Afghan aid workers serving communities across the country under challenging circumstances. #ActForHumanity https://t.co/vGwlJEry6t
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 24 interactions against 95K followers, an engagement rate of 0.025%. Posts are seen about 1.8K times each, and 1.35% of those impressions turn into an interaction. That is about 1.87% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 04:00 UTC, and Wednesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 27 interactions. Recurring topics include #afghanistan, #worldhumanitarianday, #actforhumanity. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is UN Afghanistan's engagement rate on X?
- UN Afghanistan (@unafghanistan) has an engagement rate of 0.025%, based on the median interactions across 4 original posts from the last 30 days against 95,107 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.025%, UN Afghanistan sits above the 25th percentile of the 37,459 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @unafghanistan have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @unafghanistan post?
- Most posts go out around 04:00 UTC, and Wednesday is its busiest day, at roughly 2.1 posts per day across the measured window.