Catherine Russell engagement report
@unicefchief - 2.0M followers on X
Measured over 13 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 97 interactions against 2.0M followers, an engagement rate of 0.005%. Measured over 13 original posts, its engagement rate beats 35% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 38K times each, and 0.257% of those impressions turn into an interaction. That is about 1.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 85% carry an image or video and 38% link out. The account's strongest tracked post pulled 2.3K interactions, about 24x its own typical post. Recurring topics include #endpolionow, #kickoutpolio, #vaccineswork.
Measured over 13 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #endpolionow, #kickoutpolio, #vaccineswork.
Compared with accounts its own size
Catherine Russell's engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 24% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.005%, Catherine Russell sits above the 10th percentile of the 36,378 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 202624x their median
At least 17,000 children have been impacted by the devastating flash floods that tore through Rasuwa, Nuwakot and Dhading districts in Nepal on 26 August. With partners, UNICEF is scaling up life-saving support across health, nutrition, water, sanitation and hygiene (WASH), education, child protection and social protection. Donate to support children in Nepal: https://t.co/tE9zg5qUyV
- Aug 19, 20264.4x their median
Humanitarian workers risk their lives to save and protect children, yet they face increasing attacks by warring parties. This #WorldHumanitarianDay, join us in demanding action from world leaders to protect workers and their vital response for children. https://t.co/wLlcEW9wWV
- Aug 26, 20262.7x their median
Flooding in Nepal has left thousands of children and families facing devastating loss, displacement and uncertainty. Our hearts are with everyone impacted. UNICEF is ready to work with partners to support children’s protection, health and well-being. https://t.co/z6oWIvuDrP
- Jul 8, 20262.4x their median
The earthquakes in #Venezuela devastated the lives of thousands of children and families. UNICEF is providing life-saving support. But much more is required as needs grow. The earthquakes have taken so much from children already. We cannot allow them to take their futures. https://t.co/O653rXGPxn
- Aug 24, 20262.4x their median
It’s official - we’re yet another step closer to eradicating polio! Polio outbreaks have now been declared closed in Burundi, Republic of the Congo, Ghana, Guinea-Bissau and Uganda thanks to collective action from governments, partners, health workers, caregivers, young people and more. With enough commitment and investment, we can #EndPolio, one country at a time.
- Jul 17, 20262.3x their median
“It’s a bit scary but we’re used to it. We have the experience.” When an Ebola case is confirmed, decontamination of homes and public spaces must happen quickly to stop the spread. Specialized community teams spring into action to prevent further cases and protect children and their families’ health. Hear from Olivier Bokako, member of a decontamination team in Bunia, DR Congo, and UNICEF’s John James on what this entails.
- Jul 17, 20262.2x their median
In northeast Nigeria, 14-year-old Ismail works on farms before going to school. Left partially blind after contracting measles, he dreams of becoming an eye doctor. Here's how UNICEF-supported catch-up classes are helping him learn, support his family and move closer to that dream. https://t.co/nzVeQcrBkd
- Jul 16, 20261.7x their median
Honored to meet Nigeria’s First Lady Senator Oluremi Tinubu today. UNICEF appreciates the First Lady’s leadership in ensuring that every child in Nigeria is registered at birth, protected and given the opportunity to thrive. https://t.co/3fua9PJfoa
- Jul 12, 20261.6x their median
A new UNICEF report highlights that child food and nutrition insecurity is one of the primary drivers putting 3.7 million children under the age of five in Afghanistan at increased risk of undernutrition, underscoring the urgent need to protect children’s diets and act earlier to prevent life-threatening wasting. Read more: https://t.co/cVDMePJG2P
- Jul 23, 20261.5x their median
In Sokoto, northern #Nigeria, I saw how government and community efforts are helping vulnerable children stay healthy, learn and grow up protected-proof that investing in children transforms lives. https://t.co/8Dtj1CvtJI
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 97 interactions against 2.0M followers, an engagement rate of 0.005%. Measured over 13 original posts, its engagement rate beats 35% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 38K times each, and 0.257% of those impressions turn into an interaction. That is about 1.86% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.63 post a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 13 posts sampled, 85% carry an image or video and 38% link out. The account's strongest tracked post pulled 2.3K interactions, about 24x its own typical post. Recurring topics include #endpolionow, #kickoutpolio, #vaccineswork.
- What is Catherine Russell's engagement rate on X?
- Catherine Russell (@unicefchief) has an engagement rate of 0.005%, based on the median interactions across 13 original posts from the last 30 days against 2,035,958 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.005%, Catherine Russell sits above the 10th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @unicefchief have real engagement?
- Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @unicefchief post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.63 posts per day across the measured window.