United Airlines engagement report
@united - 1.2M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 456 interactions against 1.2M followers, an engagement rate of 0.039%. Posts are seen about 77K times each, and 0.595% of those impressions turn into an interaction. That is about 6.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 73K interactions, about 160x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 31, 2026.
Where this sits in the catalog
At 0.039%, United Airlines sits above the 25th percentile of the 36,378 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.432% |
| 90th percentile | 2.10% |
| 99th percentile | 161.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Mar 24, 2026160x their median
The entire row is alllllll yours. Welcome to United Relax Row, three adjacent United Economy seats with adjustable leg rests that can each be raised or lowered to create a cozy lie-flat space for stretching out... You'll also get a mattress pad, blanket and two pillows. If you’re traveling with kids, a plushie too! United Relax Row will be available starting next year on more than 200 of our 787s and 777s, each with up to 12 of these brand-new rows. https://t.co/bzHodhQ5Y8
- Aug 12, 202553x their median
Okay, finally calmed down enough to post something. ❤️🔥 https://t.co/mS4GeFWO5S
- Oct 15, 202531x their median
Lightning-fast @Starlink Wi-Fi is now on board our first mainline aircraft. 🛰️ Stay connected from gate to gate on allllll your devices just like you’re at home. That means live streaming, live sports, live gaming, even live watching your pet cam. 😉 Starlink Wi-Fi is already available on more than half of our regional fleet, and it’s rolling out on more planes every day. Free for MileagePlus members.
- Jan 22, 202629x their median
Counting how many rows before the beverage cart gets to me 👀 https://t.co/wFahCLlV0x
- Nov 13, 202517x their median
This week's Northern Lights from 35,000 feet. https://t.co/VHg9y9lcdn
- Feb 9, 202615x their median
When you said yes to the matching trip outfits https://t.co/DtCAIQ7hIl
- Feb 2, 202614x their median
We just took one more giant leap with @Starlink The fastest, most reliable Wi-Fi in the sky is now on board 300+ planes, nearly our entire regional fleet. We expect to also have it on board more than half our full fleet (bringing the total to 800+ aircraft!) by the end of this year. More than 7 million of you — on 129,000 flights — have already been able to stream, scroll, game and connect from gate to gate with Starlink. FREE for MileagePlus members.
- Mar 24, 202611x their median
Introducing the A321XLR and Coastliner A321neo, two new aircraft with the United Elevated interior both featuring: ✨ Lie-flat United Polaris business class seats with all-aisle access 💺 For the first time on a single-aisle plane — United Premium Plus (with a →retractable← divider) 📺 The biggest Economy screen in the world 🔋 Chargers everywhere 🍪 Self-serve snack bar https://t.co/bzHodhQ5Y8
- Jun 15, 202611x their median
As America celebrates 250 years, our newest specialty livery honors the selfless contributions of our nation’s veterans, including the 8,300 military veterans, of which 1,500 are active members of the National Guard and Reserve forces currently at United. Painted on both a 737-800 and 787-10, you can track the Stars and Stripes planes with these tail numbers: N91007 and N78285
- May 28, 202611x their median
Starlink powers the world’s biggest satellite constellation in low Earth orbit. What does that mean for you? We're rolling out the world’s fastest, most reliable high-speed inflight Wi-Fi now — with waaaaay more on the horizon. By the end of this year, we expect that 880+ United planes will have @Starlink on board. And it's free for MileagePlus members.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 456 interactions against 1.2M followers, an engagement rate of 0.039%. Posts are seen about 77K times each, and 0.595% of those impressions turn into an interaction. That is about 6.51% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 11:00 UTC, and Monday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video and 33% link out. The account's strongest tracked post pulled 73K interactions, about 160x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is United Airlines's engagement rate on X?
- United Airlines (@united) has an engagement rate of 0.039%, based on the median interactions across 3 original posts from the last 30 days against 1,177,976 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.039%, United Airlines sits above the 25th percentile of the 36,378 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @united have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @united post?
- Most posts go out around 11:00 UTC, and Monday is its busiest day, at roughly 0.1 posts per day across the measured window.