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U.S. Department of Education engagement report

@usedgov - 1.4M followers on X

Measured over 83 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Middle of its size range
Per follower
0.027%
of 1.4M followers
Per impression
1.62%
23K views on a typical post
Reach
1.67%
of its followers see a post
Typical post
373
interactions (median)
Saved
0.039%
9 bookmarks on a typical post
Posting rate
5.2/day
active 73% of days
Peak time
16:00 UTC
Wednesday

A typical post picks up 373 interactions against 1.4M followers, an engagement rate of 0.027%. Measured over 83 original posts, its engagement rate beats 50% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 1.62% of those impressions turn into an interaction. That is about 1.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 83 posts sampled, 78% carry an image or video, 7% are part of a thread and 10% link out. The account's strongest tracked post pulled 31K interactions, about 83x its own typical post.

Measured over 83 original posts from a 30-day window, last computed on September 1, 2026.

Compared with accounts its own size

U.S. Department of Education's engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 64% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.027%, U.S. Department of Education sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.434%
p902.10%
p99160.7%
Engagement rate as a share of followers, across the 36,521 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 107,166 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.434%
90th percentile2.10%
99th percentile160.7%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%50K
01:00 UTC-2%51K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%60K
09:00 UTC-3%69K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%100K
16:00 UTC-3%97K
17:00 UTC-2%90K
18:00 UTC-1%84K
19:00 UTC-2%79K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-2%57K
23:00 UTC-2%51K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%230K
Monday0%286K
Tuesday-2%276K
Wednesday-1%251K
Thursday-1%244K
Friday-3%252K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 202683x their median

    Common sense is back. https://t.co/kIYiphWCL2

    26K3.3K995158385K viewsView on X
  • Aug 19, 202663x their median

    Freedom REVS. 🏎️ Stay tuned for the Freedom 250 Grand Prix THIS WEEKEND! https://t.co/NTw3zQvx0f

    17K1.4K2.4K3.1K28M viewsView on X
  • Aug 12, 202658x their median

    Congratulations to all the young patriots who proudly represented their states and country, showcasing the very best of America! 🇺🇸 https://t.co/RcsWrEDP0q

    19K2.0K50954293K viewsView on X
  • Aug 13, 202631x their median

    Ladies and gentlemen, the LAST Secretary of Education. 👇 https://t.co/hHhfojXuaK

    9.6K1.4K54481140K viewsView on X
  • Aug 12, 202616x their median

    Women and girls, as you return to classes after this patriotic summer, you can trust that this Administration will not allow your dignity, privacy, or medals be taken from you by men playing dress up.

    5.3K6511021847K viewsView on X
  • Aug 21, 202615x their median

    Remember who we’re fighting for. https://t.co/Y8ETlMwHJq

    4.1K1.1K25610970K viewsView on X
  • Aug 14, 202611x their median

    Universities have lost the trust of the American people.      It’s time they start earning it back! https://t.co/H3di8LbJUS

    3.1K5283594056K viewsView on X
  • Aug 13, 20269.5x their median

    .@EDSecMcMahon is taking the bureaucracy OUT of education. https://t.co/tAMrXEWOHO

    2.9K4271622736K viewsView on X
  • Aug 11, 20268.6x their median

    The Final Mission: Level 1  ⬇️ [PRESS START] ⬇️ https://t.co/ROrsVl2nkU

    2.4K52916481173K viewsView on X
  • Aug 7, 20268.0x their median

    That Friday Feeling 🇺🇲 https://t.co/BKXolPPS3q

    2.5K372912840K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 373 interactions against 1.4M followers, an engagement rate of 0.027%. Measured over 83 original posts, its engagement rate beats 50% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 23K times each, and 1.62% of those impressions turn into an interaction. That is about 1.67% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.2 posts a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 83 posts sampled, 78% carry an image or video, 7% are part of a thread and 10% link out. The account's strongest tracked post pulled 31K interactions, about 83x its own typical post.

What is U.S. Department of Education's engagement rate on X?
U.S. Department of Education (@usedgov) has an engagement rate of 0.027%, based on the median interactions across 83 original posts from the last 30 days against 1,376,154 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.027%, U.S. Department of Education sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @usedgov have real engagement?
Its engagement rate beats 50% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @usedgov post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 5.2 posts per day across the measured window.

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