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Van Gogh Museum engagement report

@vangoghmuseum - 1.5M followers on X

Measured over 26 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Top quarter for its size
Per follower
0.056%
of 1.5M followers
Per impression
3.58%
24K views on a typical post
Reach
1.56%
of its followers see a post
Typical post
843
interactions (median)
Saved
0.244%
58 bookmarks on a typical post
Posting rate
0.87/day
active 87% of days
Peak time
12:00 UTC
Sunday

A typical post picks up 843 interactions against 1.5M followers, an engagement rate of 0.056%. Measured over 26 original posts, its engagement rate beats 75% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 24K times each, and 3.58% of those impressions turn into an interaction. That is about 1.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 2.1x its own typical post.

Measured over 26 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

Van Gogh Museum's engagement rate beats 75% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 90% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.056%, Van Gogh Museum sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 2, 20262.1x their median

    Look closely. You can almost feel the swirls 🌀 Van Gogh used impasto, applying paint thickly so each brushstroke remains visible. He began exploring this technique in Paris (1886–1888), influenced by the Impressionists. By the time he painted ‘The Starry Night’ in Saint-Rémy, his impasto became more pronounced and expressive. 🖼️ details from ‘The Starry Night’ © MoMA

    1.4K298221252K viewsView on X
  • Aug 9, 20262.0x their median

    Van Gogh planned each painting carefully in advance, allowing him to work quickly, although he was sometimes criticised for this. To his brother Theo, he wrote, 'If people say they’re done too quickly, you can reply that they looked at them too quickly.' 🖼️ ‘The White Cottage Among the Olive Trees’, 1889 © Private collection

    1.4K24712232K viewsView on X
  • Jul 29, 20261.7x their median

    Today, we remember Vincent van Gogh, who passed away 136 years ago. Jo missed her husband Theo, Vincent's brother, who died six months after Vincent. She read their letters and recognized the feeling of feeling abandoned and alone. Grief touches everyone at some point in life. It can feel isolating, like walking through a storm alone — just as Jo described. But grief is also a thread that connects us. A quiet language we all, at some point, come to understand. 💬 How do you carry grief? Or do you have tips for someone dealing with grief at the moment? #Vincentvangogh #Vangogh

    1.1K313181551K viewsView on X
  • Aug 12, 20261.7x their median

    If you had to describe this painting in one word, what would it be? 🖼️ 'Two Poplars in the Alpilles near Saint-Rémy', 1889 © The Cleveland Museum of Art https://t.co/lSNB4WwtMR

    1.1K1711271328K viewsView on X
  • Jul 18, 20261.7x their median

    Fun Fact 💡We probably all know Van Gogh’s ‘Starry Night over the Rhône' (Musée d’Orsay) and the even more famous ‘Starry Night' (MoMa), but this painting is actually the last night painting Vincent made with stars and moonlight. ✨ Vincent didn't seem to assign much significance to the painting. In a letter to his brother Theo, written six weeks before his death, he described it as ‘a study'. 🌝 'The White House at Night', 1890 ©️ The Hermitage, St. Petersburg.

    1.1K25011123K viewsView on X
  • Jul 28, 20261.6x their median

    ‘I imagine it would disappoint you and appear ugly were you to see it.’ Vincent wrote this to his sister Willemien about this very painting...🤯 ‘I know very well that not a single flower was drawn, that they're just little licks of colour.’ He wasn't being modest – he genuinely doubted anyone would understand his technique. What do you think Vincent would say if he saw how we look at this painting today? 🖼️ ‘Garden at Arles’, 1888 © Kunstmuseum Den Haag

    1.1K19823934K viewsView on X
  • Aug 16, 20261.6x their median

    🧠 Van Gogh’s desire to learn runs like a golden thread through his letters. He consistently expresses his need for knowledge, his ambition to improve. Starting his artistic journey at 27, he stood out among his contemporaries, most of whom had formal training; Vincent was largely self-taught. Aware of his need for guidance, he actively sought it out. Van Gogh connected with several teachers, but his most significant influences were his ‘paper tutors’ – artists he discovered through books and reproductions. Van Gogh passionately admired role models like Delacroix, Millet and Rembrandt. 1 'Pietà (after Delacroix)', 1889 ©️ Van Gogh Museum 2 'The Sheaf-Binder (after Millet)', 1889 ©️ Van Gogh Museum 3 'The Raising of Lazarus (after Rembrandt)', 1890 ©️ Van Gogh Museum

    1.1K17614334K viewsView on X
  • Aug 1, 2026

    In 1888, Van Gogh painted this glowing scene of a farmer sowing seeds. Take another look. That bright sun? It looks like a halo. 🌞 Vincent saw beauty in rural life and, with Gauguin’s encouragement, used colour and imagination to make the ordinary feel sacred. 🖼️ ‘The Sower’, 1888 © Van Gogh Museum

    1.0K18910534K viewsView on X
  • Aug 24, 2026

    Van Gogh only sold one work? Well… not quite. This painting, ‘The Red Vineyard’, sold for 400 francs to Belgian painter and collector Anna Boch, the sister of Vincent’s artist friend Eugène Boch. But Vincent also traded paintings, drawings and prints – another form of value and exchange. He even felt awkward about not offering a friend ‘mates’ rates’. If only he knew what his work would be worth one day. 🖼️ © Pushkin State Museum of Fine Arts

    99716410627K viewsView on X
  • Jul 25, 2026

    💭 Vincent painted this work as a memory of Brabant, the place where he had grown up. The huts you see here belonged to the poor labourers, which he called 'peoples' nests'. These 'nests' represent the rural life of Brabant and the security of family life, both of which he missed while being a patient in the psychiatric institution in Saint-Rémy. Can you tell that Vincent painted this from memory? 🖼️ Houses and figure, 1890 © The Barnes Foundation

    99515913427K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 843 interactions against 1.5M followers, an engagement rate of 0.056%. Measured over 26 original posts, its engagement rate beats 75% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 24K times each, and 3.58% of those impressions turn into an interaction. That is about 1.56% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.87 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Sunday is the busiest day of the week. Of the 26 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.8K interactions, about 2.1x its own typical post.

What is Van Gogh Museum's engagement rate on X?
Van Gogh Museum (@vangoghmuseum) has an engagement rate of 0.056%, based on the median interactions across 26 original posts from the last 30 days against 1,514,542 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.056%, Van Gogh Museum sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @vangoghmuseum have real engagement?
Its engagement rate beats 75% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @vangoghmuseum post?
Most posts go out around 12:00 UTC, and Sunday is its busiest day, at roughly 0.87 posts per day across the measured window.

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