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Aviation engagement report

@xAviation - 935K followers on X

Measured over 61 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Top quarter for its size
Per follower
0.267%
of 935K followers
Per impression
2.24%
112K views on a typical post
Reach
11.9%
of its followers see a post
Typical post
2.5K
interactions (median)
Saved
0.146%
163 bookmarks on a typical post
Posting rate
2.07/day
active 70% of days
Peak time
01:00 UTC
Wednesday

A typical post picks up 2.5K interactions against 935K followers, an engagement rate of 0.267%. Measured over 61 original posts, its engagement rate beats 87% of 3,848 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 112K times each, and 2.24% of those impressions turn into an interaction. That is about 11.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 61 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 12K interactions, about 4.9x its own typical post.

Measured over 61 original posts from a 30-day window, last computed on August 27, 2026.

Compared with accounts its own size

Aviation's engagement rate beats 87% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.267%, Aviation sits above the 50th percentile of the 37,214 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.436%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 24, 20264.9x their median

    A photo that can never be taken again. The Space Shuttle riding atop NASA's modified 747 Shuttle Carrier Aircraft, while the Concorde slices across the sky in the background. (1983) https://t.co/h4rcgXxPkg

    11K1.4K9397872K viewsView on X
  • Aug 26, 20263.7x their median

    There’s really no bad angle on a 747. 📸: gyula_aviation https://t.co/X7pxaMNulx

    8.6K6154029139K viewsView on X
  • Aug 20, 20263.4x their median

    In 1968, a sikorsky ch-53a sea stallion took on something far beyond its size: towing the 17,000-ton uss austin (Ipd-4). The test was conducted by sikorsky to demonstrate a new idea: that heavy-lift helicopters could assist disabled warships, reposition vessels in confined waters, or provide emergency maneuvering without tugboats.

    7.5K7409073906K viewsView on X
  • Aug 19, 20262.8x their median

    Hard to comprehend the size of an A380 until you’re standing under one 📹: lax.airplanes https://t.co/ekxX2Lz9sP

    6.4K6614437256K viewsView on X
  • Aug 10, 20262.8x their median

    This picture gives a great perspective on how massive the Antonov AN-225 really was. 📸: u/gurudeep47 https://t.co/6GWzeupT3p

    6.2K6337351254K viewsView on X
  • Aug 14, 20262.5x their median

    A vertical stabilizer from an Airbus A380, with humans for scale. https://t.co/oHGCpf705o

    5.6K4912127139K viewsView on X
  • Aug 25, 20262.4x their median

    An Emirates A380 generating wing condensation on a humid Sydney departure. https://t.co/mevlrjCm4m

    5.6K4193128211K viewsView on X
  • Aug 26, 20262.3x their median

    This photo gets more legendary every time you see it. https://t.co/cNOuPBIe2L

    5.2K4413124132K viewsView on X
  • Aug 22, 20262.2x their median

    This Toy Story themed A330 might be one of coolest liveries out there! 📹: Jal_Kana https://t.co/I13MEjlpCa

    5.1K4342720226K viewsView on X
  • Aug 19, 20262.1x their median

    The engine of a Boeing 777 next to the fuselage of a Boeing 737! https://t.co/uItDEhOIW8

    4.8K3292417129K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 2.5K interactions against 935K followers, an engagement rate of 0.267%. Measured over 61 original posts, its engagement rate beats 87% of 3,848 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 112K times each, and 2.24% of those impressions turn into an interaction. That is about 11.9% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, with activity on roughly 70% of days. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 61 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 12K interactions, about 4.9x its own typical post.

What is Aviation's engagement rate on X?
Aviation (@xAviation) has an engagement rate of 0.267%, based on the median interactions across 61 original posts from the last 30 days against 934,793 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.267%, Aviation sits above the 50th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @xAviation have real engagement?
Its engagement rate beats 87% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @xAviation post?
Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 2.07 posts per day across the measured window.

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