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ロッテ 雪見だいふく engagement report

@yukimi_lotte - 459K followers on X

Measured over 28 original posts from a 30-day window, last computed on August 29, 2026.

Engagement

Middle of its size range
Per follower
0.082%
of 459K followers
Per impression
1.44%
26K views on a typical post
Reach
5.66%
of its followers see a post
Typical post
375
interactions (median)
Saved
0.073%
19 bookmarks on a typical post
Posting rate
1.97/day
active 83% of days
Peak time
01:00 UTC
Wednesday

A typical post picks up 375 interactions against 459K followers, an engagement rate of 0.082%. Measured over 28 original posts, its engagement rate beats 65% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 1.44% of those impressions turn into an interaction. That is about 5.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 30x its own typical post. Recurring topics include #雪見だいふく, #雪見だいふくみんなでお月見会, #雪見だいふくレシピ.

Measured over 28 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #雪見だいふく, #雪見だいふくみんなでお月見会, #雪見だいふくレシピ.

Compared with accounts its own size

ロッテ 雪見だいふく's engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.082%, ロッテ 雪見だいふく sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.

p100.002%
p250.012%
p50 (median)0.08%
p750.433%
p902.10%
p99160.5%
Engagement rate as a share of followers, across the 36,654 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,977 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.433%
90th percentile2.10%
99th percentile160.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%53K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%78K
12:00 UTC-2%86K
13:00 UTC-2%94K
14:00 UTC-4%97K
15:00 UTC-2%101K
16:00 UTC-3%98K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%74K
21:00 UTC-1%66K
22:00 UTC-1%57K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%231K
Monday0%288K
Tuesday-2%278K
Wednesday-1%251K
Thursday-1%245K
Friday-3%253K
Saturday+3%227K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 27, 202630x their median

    ━━━━━━━🍫🤎🍫🤎 今年は進化して登場! #雪見だいふく濃厚チョコ 9/7(月)新発売🆕 🤎🍫🤎🍫━━━━━━━ 最大の特徴は今回から新たに追加された 『パリッと食感』のチョコ🍫 濃厚なチョコレートアイスの中にパリッと食感のチョコを閉じ込め、もちもちのおもちで包みました🐰 絶対食べるという方は『🍫』をコメント💭

    7.9K2.6K435367277K viewsView on X
  • Jul 15, 202621x their median

    雪見だいふく × チョコパイ  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ チョコパイを半分に切って、雪見だいふくをサンド! 見た目もかわいい贅沢なアイスサンドの完成です🍨 やってみたいという方は『🍫』をコメント💭 #雪見だいふくレシピ https://t.co/zpKoNcImRl

    6.2K1.5K106280499K viewsView on X
  • Aug 7, 202616x their median

    #世界猫の日 🐰🐈🐾 https://t.co/EDskXWHF9w

    4.9K1.2K32882K viewsView on X
  • Aug 26, 202611x their median

    明日8/27(木)10:00情報解禁🍫 https://t.co/yy5obaUJnO

    3.4K5361129120K viewsView on X
  • Aug 14, 20267.2x their median

    どんな色の おもちがあったら嬉しいですか? ━━v━━━━━━━━━━━━ もしも雪見だいふくのおもちの色がカラフルだったら…💭 あったら嬉しい色をコメントで教えてください😚 ※実際には販売しておりません https://t.co/SXOCM1xA0V

    1.6K290536216168K viewsView on X
  • Aug 22, 20264.5x their median

    雪見だいふく × メロンパン  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ Pascoさん( @Pasco_JP )のサクふわっメロンパンを半分に切って雪見だいふくをサンド! オーブンで少しだけ焼いてこんがりさせるのもおすすめの背徳アレンジです🤤 やってみたいという方は『🍈』をコメント💭 #雪見だいふくレシピ https://t.co/2u9Yx9Ljuw

    1.4K239344080K viewsView on X
  • Jul 24, 20264.4x their median

    ☀️ 🤍 🏖️ 🤍 🌻 🤍 🍉 🤍 私と雪見だいふくの夏 写真投稿キャンペーン! 雪見だいふく10個当たる🎁 ☀️ 🤍 🏖️ 🤍 🌻 🤍 🍉 🤍 ①@yukimi_lotteをフォロー ②『夏らしい瞬間×雪見だいふく』を写した写真& #私と雪見だいふくの夏 をつけてこの投稿を引用(7/30 23:59〆) お手本はコメント欄へ👀 https://t.co/U0UwAzuY7U

    65674228227179K viewsView on X
  • Aug 21, 20264.0x their median

    #雪見だいふく秋限定お月見仕立て の パッケージデザインをご紹介🌕 9月上旬より順次発売です! 皆さまはどのパッケージがお気に入りですか?🤭 楽しみな方はリポスト🔁 https://t.co/gRRUnnHDb6

    97848581457K viewsView on X
  • Aug 18, 20262.5x their median

    今年も🌕の季節! 明日8/19(水)10:00 に発表します🌾 https://t.co/WNdmgzrfST

    7811342825K viewsView on X
  • Aug 20, 20262.4x their median

    / #my雪見だいふく グッズに新商品が登場しました🐰🌟 \ 全648通りから自分だけの組み合わせの雪見だいふくが楽しめるmy雪見だいふく! 店内ではオリジナルグッズも販売しています🤍 どれが気になりますか?💭 https://t.co/TAe1tov8cn

    74413121254K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#雪見だいふく#雪見だいふくみんなでお月見会#雪見だいふくレシピ#私と雪見だいふくの夏#my雪見だいふく

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 375 interactions against 459K followers, an engagement rate of 0.082%. Measured over 28 original posts, its engagement rate beats 65% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 1.44% of those impressions turn into an interaction. That is about 5.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 30x its own typical post. Recurring topics include #雪見だいふく, #雪見だいふくみんなでお月見会, #雪見だいふくレシピ.

What is ロッテ 雪見だいふく's engagement rate on X?
ロッテ 雪見だいふく (@yukimi_lotte) has an engagement rate of 0.082%, based on the median interactions across 28 original posts from the last 30 days against 459,192 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.082%, ロッテ 雪見だいふく sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @yukimi_lotte have real engagement?
Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @yukimi_lotte post?
Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.

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