ロッテ 雪見だいふく engagement report
@yukimi_lotte - 459K followers on X
Measured over 28 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 375 interactions against 459K followers, an engagement rate of 0.082%. Measured over 28 original posts, its engagement rate beats 65% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 1.44% of those impressions turn into an interaction. That is about 5.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 30x its own typical post. Recurring topics include #雪見だいふく, #雪見だいふくみんなでお月見会, #雪見だいふくレシピ.
Measured over 28 original posts from a 30-day window, last computed on August 29, 2026. Recurring tags: #雪見だいふく, #雪見だいふくみんなでお月見会, #雪見だいふくレシピ.
Compared with accounts its own size
ロッテ 雪見だいふく's engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.082%, ロッテ 雪見だいふく sits above the 50th percentile of the 36,654 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.433%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 01:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Aug 27, 202630x their median
━━━━━━━🍫🤎🍫🤎 今年は進化して登場! #雪見だいふく濃厚チョコ 9/7(月)新発売🆕 🤎🍫🤎🍫━━━━━━━ 最大の特徴は今回から新たに追加された 『パリッと食感』のチョコ🍫 濃厚なチョコレートアイスの中にパリッと食感のチョコを閉じ込め、もちもちのおもちで包みました🐰 絶対食べるという方は『🍫』をコメント💭
- Jul 15, 202621x their median
雪見だいふく × チョコパイ  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ チョコパイを半分に切って、雪見だいふくをサンド! 見た目もかわいい贅沢なアイスサンドの完成です🍨 やってみたいという方は『🍫』をコメント💭 #雪見だいふくレシピ https://t.co/zpKoNcImRl
- Aug 7, 202616x their median
#世界猫の日 🐰🐈🐾 https://t.co/EDskXWHF9w
- Aug 26, 202611x their median
明日8/27(木)10:00情報解禁🍫 https://t.co/yy5obaUJnO
- Aug 14, 20267.2x their median
どんな色の おもちがあったら嬉しいですか? ━━v━━━━━━━━━━━━ もしも雪見だいふくのおもちの色がカラフルだったら…💭 あったら嬉しい色をコメントで教えてください😚 ※実際には販売しておりません https://t.co/SXOCM1xA0V
- Aug 22, 20264.5x their median
雪見だいふく × メロンパン  ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ Pascoさん( @Pasco_JP )のサクふわっメロンパンを半分に切って雪見だいふくをサンド! オーブンで少しだけ焼いてこんがりさせるのもおすすめの背徳アレンジです🤤 やってみたいという方は『🍈』をコメント💭 #雪見だいふくレシピ https://t.co/2u9Yx9Ljuw
- Jul 24, 20264.4x their median
☀️ 🤍 🏖️ 🤍 🌻 🤍 🍉 🤍 私と雪見だいふくの夏 写真投稿キャンペーン! 雪見だいふく10個当たる🎁 ☀️ 🤍 🏖️ 🤍 🌻 🤍 🍉 🤍 ①@yukimi_lotteをフォロー ②『夏らしい瞬間×雪見だいふく』を写した写真& #私と雪見だいふくの夏 をつけてこの投稿を引用(7/30 23:59〆) お手本はコメント欄へ👀 https://t.co/U0UwAzuY7U
- Aug 21, 20264.0x their median
#雪見だいふく秋限定お月見仕立て の パッケージデザインをご紹介🌕 9月上旬より順次発売です! 皆さまはどのパッケージがお気に入りですか?🤭 楽しみな方はリポスト🔁 https://t.co/gRRUnnHDb6
- Aug 18, 20262.5x their median
今年も🌕の季節! 明日8/19(水)10:00 に発表します🌾 https://t.co/WNdmgzrfST
- Aug 20, 20262.4x their median
/ #my雪見だいふく グッズに新商品が登場しました🐰🌟 \ 全648通りから自分だけの組み合わせの雪見だいふくが楽しめるmy雪見だいふく! 店内ではオリジナルグッズも販売しています🤍 どれが気になりますか?💭 https://t.co/TAe1tov8cn
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 375 interactions against 459K followers, an engagement rate of 0.082%. Measured over 28 original posts, its engagement rate beats 65% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 26K times each, and 1.44% of those impressions turn into an interaction. That is about 5.66% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 01:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 100% carry an image or video and 14% are part of a thread. The account's strongest tracked post pulled 11K interactions, about 30x its own typical post. Recurring topics include #雪見だいふく, #雪見だいふくみんなでお月見会, #雪見だいふくレシピ.
- What is ロッテ 雪見だいふく's engagement rate on X?
- ロッテ 雪見だいふく (@yukimi_lotte) has an engagement rate of 0.082%, based on the median interactions across 28 original posts from the last 30 days against 459,192 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.082%, ロッテ 雪見だいふく sits above the 50th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @yukimi_lotte have real engagement?
- Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @yukimi_lotte post?
- Most posts go out around 01:00 UTC, and Wednesday is its busiest day, at roughly 1.97 posts per day across the measured window.