Zerodha engagement report
@zerodha - 455K followers on X
Measured over 4 original posts from a 30-day window, last computed on October 27, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 208 interactions against 455K followers, an engagement rate of 0.046%. Posts are seen about 35K times each, and 0.591% of those impressions turn into an interaction. That is about 7.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video, 50% are part of a thread and 25% link out. The account's strongest tracked post pulled 9.3K interactions, about 45x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on October 27, 2026.
Where this sits in the catalog
At 0.046%, Zerodha sits above the 25th percentile of the 218,281 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.149%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 25% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 565 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 9, 202645x their median
Guys…did I just stumble upon GENERATIONAL WEALTH ?! 👀 https://t.co/zcDurSqUnH
- Aug 15, 202629x their median
😍♥️ https://t.co/m7Cpk3z5Ij
- Aug 19, 20264.4x their median
Lucky to get Shiprocket in my 2 year old daughters account 🥳 50%+ now https://t.co/c2aXgLXEQj
- Jul 14, 20264.9x their median
Starting August 3, 2026, the way stock closing prices are calculated will change. SEBI is introducing a Closing Auction Session (CAS), starting with stocks that trade in the F&O segment. Here’s all you need to know👇
- Aug 15, 20263.7x their median
Happy Independence Day, everyone🇮🇳
- Aug 10, 20263.3x their median
We’ve added a few data points to market depth on Kite web that will be available during the CAS window to help you track the auction: - Reference price: The VWAP between 3:00 PM and 3:15 PM. This is the reference around which the closing auction is conducted. - Indicative close: The price at which the maximum quantity of buy and sell orders can currently be matched. This tells you where the stock may close if the auction were to end at that point. - Total imbalance quantity: Tells you how much buy or sell quantity remains unmatched at the current indicative equilibrium price. For indices, you can also see the indicative close, which gives you an estimate of where the index may close based on its constituent stocks. These data points will be available in the Kite app soon.
- Oct 2, 20262.9x their median
NSE has revised the quantity freeze limits for index F&O contracts. The new limits will come into effect from October 5, 2026. The quantity freeze limit is the maximum number of quantity one can buy or sell in a single order. Here are the revised limits👇 https://t.co/Xogy7Xiv9Y
- Sep 23, 20262.5x their median
Even as major US indices are trading at or close to their all-time highs, some India-listed ETFs tracking them have fallen sharply. The reason is the premium at which some of these ETFs were trading compared to their Net Asset Value (NAV). When investing in ETFs, there are two prices to watch: the market price on the exchange and the iNAV (Indicative Net Asset Value), which reflects the value of the ETF’s underlying holdings. Since ETFs trade on exchanges, their market price can move away from the iNAV because of demand and supply. An ETF can therefore trade at a premium or discount to its underlying value. This is happening with some international ETFs in India, where overseas investment limits have restricted AMCs from creating fresh ETF units. With limited supply and high demand, some of these ETFs have been trading well above their iNAV. Before buying an ETF, it’s worth checking how its market price compares with its iNAV. On Kite, we show a nudge in the order window when an ETF is trading at a premium or discount to its iNAV, so you can see the difference before placing an order.
- Oct 16, 20261.7x their median
SEBI has announced changes to the Closing Auction Session (CAS), market closing timings, and F&O settlement methodology. These changes will come into effect from December 7, 2026. Currently, regular trading in stocks covered under CAS ends at 3:15 PM, followed by an auction session until 3:35 PM. Other stocks continue trading until 3:30 PM, while index and stock F&O contracts trade until 3:40 PM. On expiry days, the final settlement prices for expiring index and stock F&O contracts are based on closing prices determined through CAS. Here's what will change from December 7: - Index and stock trading hours: Regular trading in all stocks, including those covered under CAS, will continue until 3:30 PM. - Closing Auction Session: CAS will be shortened from 20 minutes to 10 minutes, running from 3:30 PM to 3:40 PM. Market and limit orders will be accepted from 3:31 PM to 3:36 PM, followed by only limit orders. The session will close randomly between 3:38 PM and 3:40 PM. - F&O settlement: The final settlement prices for expiring index and stock F&O contracts will be calculated using volume-weighted average prices (VWAP) from the last 30 minutes of regular trading (3:00 PM to 3:30 PM), instead of CAS closing prices. - Index F&O trading hours: Trading will continue until 3:45 PM on all days. However, on expiry days, expiring index F&O contracts will stop trading at 3:30 PM, while non-expiring contracts can trade until 3:45 PM. - Stock F&O trading hours: Trading will continue until 3:45 PM on all days, including expiry days.
- Sep 5, 20261.7x their median
Happy Teacher’s Day, @karthikrangappa, @ZerodhaVarsity ❤️ Keeping up with our annual tradition, here’s an update on our colleague’s portfolio, who continues to take diversification very seriously. The steady stream of IPOs has ensured he hasn’t run out of new stocks to add just yet 😬
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 208 interactions against 455K followers, an engagement rate of 0.046%. Posts are seen about 35K times each, and 0.591% of those impressions turn into an interaction. That is about 7.72% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 07:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 50% carry an image or video, 50% are part of a thread and 25% link out. The account's strongest tracked post pulled 9.3K interactions, about 45x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Zerodha's engagement rate on X?
- Zerodha (@zerodha) has an engagement rate of 0.046%, based on the median interactions across 4 original posts from the last 30 days against 455,099 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.046%, Zerodha sits above the 25th percentile of the 218,281 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @zerodha have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @zerodha post?
- Most posts go out around 07:00 UTC, and Monday is its busiest day, at roughly 0.47 posts per day across the measured window.