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ゼスプリキウイ公式 engagement report

@zespri_jp - 523K followers on X

Measured over 30 original posts from a 30-day window, last computed on August 27, 2026.

Engagement

Top 10% for its size
Per follower
0.548%
of 523K followers
Per impression
2.53%
113K views on a typical post
Reach
21.6%
of its followers see a post
Typical post
2.9K
interactions (median)
Saved
0.051%
58 bookmarks on a typical post
Posting rate
1.4/day
active 73% of days
Peak time
03:00 UTC
Friday

A typical post picks up 2.9K interactions against 523K followers, an engagement rate of 0.548%. Measured over 30 original posts, its engagement rate beats 91% of 3,862 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 113K times each, and 2.53% of those impressions turn into an interaction. That is about 21.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 86K interactions, about 30x its own typical post. Recurring topics include #ゼスプリキウイ試食会2026, #c108, #アジアゾウ.

Measured over 30 original posts from a 30-day window, last computed on August 27, 2026. Recurring tags: #ゼスプリキウイ試食会2026, #c108, #アジアゾウ.

Compared with accounts its own size

ゼスプリキウイ公式's engagement rate beats 91% of the tracked X accounts closest to it in follower count (3,862 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 77% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.548%, ゼスプリキウイ公式 sits above the 75th percentile of the 37,856 accounts in this comparison. That places it in the top 25% band, which runs 0.439% to 2.10%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 03:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 03:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 03:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 14, 202630x their median

    おいし~いキウイがて~んこもり~♫ https://t.co/dtMPnLb5yD

    71K13K1217022.8M viewsView on X
  • Aug 3, 20267.1x their median

    \🥝🌟本日8月4日は、栄養の日🌟🥝/ 今、日本の3人に1人が栄養不良。 たとえば、子どもの栄養を 心配してくれる家族だってそうかも… 今日は、親子でキウイをはんぶんこしてみない?🥝 一緒に栄養がとれて、おいしさは2倍💚💛 うまい話だね〜 この投稿を23:59までにリポストで【84名】にぬいぐるみ当たる🎁 詳しくは下の投稿をチェック!

    9.5K9.9K40955110M viewsView on X
  • Jul 31, 20263.9x their median

    パヤパヤの毛が…キウイ感🥝 #アジアゾウ #赤ちゃん #アフリカンサファリ https://t.co/7KQK1zDa66

    9.8K1.5K2254534K viewsView on X
  • Aug 2, 20263.2x their median

    大事ことなので3回言います。 キウイはカットして冷蔵庫で保存 キウイはカットして冷蔵庫で保存 キウイはカットして冷蔵庫で保存 なぜなら… https://t.co/5bm31r1zfG

    8.2K7981161477.7M viewsView on X
  • Jun 15, 20262.6x their median

    世界で1000セットだけ❗️️ 史上初✨全キャラ大集合の 特製グラスセットが当たる🎁 ⠀ ゼスプリキウイ🥝を買って シールを集めて応募してね ⠀ 栄養たっぷりのキウイとかわいい特製グラスで 毎日の食卓をもっと楽しく💛 ⠀⠀ どんなデザインかは7月頃に 投稿でお披露目するよ👀 楽しみに待っててね💚 ⠀ 詳細はツリー投稿をチェック👇

    6.2K1.1K402432.5M viewsView on X
  • Aug 12, 20262.3x their median

    熊本で被災されたみなさん、 暑さも厳しいなか、大変な日々が続いているよね。 ⠀ ほんのちょっとでも、 避難されている方の 栄養補給や暑さ対策の助けにしてほしくて オレたちからキウイをお届けしたよ。 ⠀ みんなの安全と、 一日も早い復興を心から願ってるよ。 (※協力してくれる企業さんのおかげで、一緒にお届けすることができたよ。)

    6.0K5901412207K viewsView on X
  • Jul 27, 20262.0x their median

    ╭━━━━━━━━━━━━━━━╮ ⠀今年はランチグッズ全3弾!🍱🥝 ╰━━━━━━━v━━━━━━━╯ ⠀ 第1弾は、暑い夏のお弁当にうれしい! キウイブラザーズの保冷剤付きパック❄️ オレたちを取り入れたヘルシーなランチ習慣を応援するよ ⠀ このシールが目印! 数量限定だから見つけたらぜひGETしてね🥝 ⠀ みんなのランチをもっと楽しく、もっとヘルシーにする第2弾以降のランチグッズもお楽しみに✨ 全3弾をそろえてコレクションを完成させよう! ⠀ 詳しくはこちら👇 https://t.co/4ZyNmhFqrl

    4.9K73750170435K viewsView on X
  • Jul 24, 20261.9x their median

    今ゼスプリ6個入り買ったらキウイブラザーズの保冷剤が数量限定で貰えるよ👍🥝 あんまり話題になってない❓🥹めちゃカワ https://t.co/21PMRqlqVB

    4.4K8799117900K viewsView on X
  • Aug 16, 20261.9x their median

    ある朝の放飼直後。ゴキゲンのオス“タフ”です。 あまりにも毛並みが良いので「キウイみたい」と言われることもあります(笑) …光栄です。 #ピューマ一家 https://t.co/7fyH252R9J

    5.0K31198912K viewsView on X
  • Jul 18, 20261.8x their median

    パイナップルベッド🍍 キウイ&ゴールドキウイベッド🥝✨ ポップなベッド🛏️+小さなヤシの木埋め込み🌴→パイナップルベッド🍍✨ キウイベッドは色変えるだけ🥝✨ #ぽこあポケモン #ぽこポケ #Pokopia https://t.co/9uDD44CMrJ

    4.5K442227317K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ゼスプリキウイ試食会2026#c108#アジアゾウ#アフリカンサファリ#ゼスプリ栄養改革

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.9K interactions against 523K followers, an engagement rate of 0.548%. Measured over 30 original posts, its engagement rate beats 91% of 3,862 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 113K times each, and 2.53% of those impressions turn into an interaction. That is about 21.6% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on roughly 73% of days. Most posts go out around 03:00 UTC, and Friday is the busiest day of the week. Of the 30 posts sampled, 100% carry an image or video and 7% are part of a thread. The account's strongest tracked post pulled 86K interactions, about 30x its own typical post. Recurring topics include #ゼスプリキウイ試食会2026, #c108, #アジアゾウ.

What is ゼスプリキウイ公式's engagement rate on X?
ゼスプリキウイ公式 (@zespri_jp) has an engagement rate of 0.548%, based on the median interactions across 30 original posts from the last 30 days against 523,064 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.548%, ゼスプリキウイ公式 sits above the 75th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @zespri_jp have real engagement?
Its engagement rate beats 91% of the tracked X accounts closest to it in follower count (3,862 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @zespri_jp post?
Most posts go out around 03:00 UTC, and Friday is its busiest day, at roughly 1.4 posts per day across the measured window.

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