Zhang Heqing engagement report
@zhang_heqing - 448K followers on X
Measured over 35 original posts from a 30-day window, last computed on October 29, 2026.
Engagement
A typical post picks up 14 interactions against 448K followers, an engagement rate of 0.003%. Measured over 35 original posts, its engagement rate beats 20% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.8K times each, and 0.77% of those impressions turn into an interaction. That is about 0.406% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 14K interactions, about 1026x its own typical post. Recurring topics include #china, #ai短剧我在长征路上1935年6月, #chinadevelopmentforum.
Measured over 35 original posts from a 30-day window, last computed on October 29, 2026. Recurring tags: #china, #ai短剧我在长征路上1935年6月, #chinadevelopmentforum.
Compared with accounts its own size
Zhang Heqing's engagement rate beats 20% of the tracked X accounts closest to it in follower count (21,624 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 40% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Zhang Heqing sits below the 10th percentile of the 217,973 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.149% |
| 75th percentile | 0.705% |
| 90th percentile | 2.63% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 410 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 20261026x their median
"Is anybody here? Is anybody here?" Chinese first rescue team is searching the core disaster area of the Gyirong Port. The whole area is buried under the mud. Rescuers knock and call out, trying to find anyone who may still be alive. Be careful and stay safe🙏 https://t.co/WkIhJIY0zq
- Aug 29, 2026167x their median
While the USA spends trillions on wars, China spends trillions on building a nation worthy of its people's dream. The Chinese Dream is where everyone becomes more prosperous together. https://t.co/l2sLN0ub62
- Aug 28, 2026123x their median
#ChinaMustAnswer | “You are using Tibet like a laboratory; why does one region have 10 dams?”: Major Samar Pal Toor (@MajorSammerToor)(@samartoor3086), Defence Expert. Watch #DebateWithArnab now, on-air, and online. Tune in and fire in your comments: https://t.co/tZgOcXxRbT #NepalFloods #BharatWithNepal #NepalDisaster #ChinaNepalBorder #ChinaMadeDisaster #HimalayanDisaster #ChinaWarning #TibetFloods #BarrierLake #GlacierCollapse #NepalFloodUpdate #NepalChinaNews #ArnabGoswami #RepublicWorld
- Oct 29, 2026110x their median
BREAKING! IShowSpeed just announced he will come back to 🇨🇳China in two months!!🥳 He said it to a Chinese vlogger when the vlogger asked him when will he come back, coz ppl miss him in China. What’s more impressive is Speed answered IN CHINESE! He’s been showing genuine respect and love to China ❤️🙌🏽
- Oct 29, 202690x their median
Warm congratulations to the people of Türkiye on Republic Day! As we celebrate 55 years of China–Türkiye diplomatic relations, I look forward to deepening our friendship and cooperation for the benefit of both peoples. Wishing Türkiye continued prosperity and its people happiness and well-being. Cumhuriyet Bayramı kutlu olsun!
- Oct 29, 202671x their median
Dünya Çin'den ne öğrenebilir? 1. Her koşulda bağımsızlık, ulusal egemenlik ve onurdan vazgeçmemek. 2. Kapitalist piyasa mekanizmalarını kullanmakla birlikte halkçı-kamucu sanayileşmeden vazgeçmemek. 3. Ülke için kritik ekonomik ve sosyal alanları, örneğin enerji, tele-komünikasyon, bankacılık ve para piyasası, iletişim ve sosyal medya ve savunma alanlarında bağımsız olmak. 4. Ekonomik ve siyasi alanlarda sadece seçim endeksli değil, halk ve ülke yararına olan yatırım, üretim ve bilim alanlarında uzun vadeli (10, 20, 30 yıl periyodlarla) düşünmek ve planlamak. 5. Ulusal bütçenin önemli bir kısmını eğitim, bilim ve teknolojik alanlara yönlendirmek ve bundan vazgeçmemek. 6. Toplumsal sorunlara etnik veya inanç temelli yaklaşmamak, ülke ve ulusun bütünlüğünü esas alan davranış göstermek ve düşmana açıklar vermemek. 7. Komşu ülkelerle barış içinde yaşamak ve karşılıkla yardımlaşma ilkesinden vazgeçmemek. 8. Yönetim kademelerine eş-dost-akraba ve liyakat sahibi olmayan insanları doldurmamak. 9. Ekonomik ve siyasi rekabeti ırkçı veya dinci temelde kışkırtmamak...
- Aug 29, 202665x their median
A mudslide that flowed upstream — then came back. This on-site report from CCTV correspondent Xu Zhuoyang was filmed about 1 km from the Gyirong Port, on the China-Nepal border in Xizang. Look at the roadside stakes: they've all fallen toward the direction the mud came from — the opposite of what you'd expect. Local firefighters explained why: the mudslide first surged upstream from the port side, then, losing momentum at a certain height, flowed back down. The stakes were scoured twice. One small detail on the ground, and the whole force of the disaster becomes visible.
- Sep 6, 202645x their median
Russia's MFA spox slaps down Japan's demand to tear down Russian war monument Japan’s own treatment of history should not be imposed on others, says Russian Foreign Ministry spokeswoman Maria Zakharova, commenting the demand to dismantle the new war monument in Russia's Khabarovsk. “If Tokyo treats Japanese history with contempt, this affliction should not be allowed to spread to others,” she said. Dedicated to the Soviet victory over militarist Japan and the end of World War II, the monument depicts a Soviet soldier smashing a Japanese border marker bearing the Imperial chrysanthemum crest with the butt of his rifle. On Saturday, Japanese Prime Minister Sanae Takaichi urged Russia to remove the statue. Russian officials say the monument’s border marker is modeled on one erected by Imperial Japan on Sakhalin, with the chrysanthemum crest symbolizing the Japanese militarism defeated by Soviet forces in 1945.
- Sep 3, 202644x their median
正义必胜！和平必胜！人民必胜！ 每个中国人都该记住这一天！ https://t.co/u4DUQ525q3
- Oct 22, 202642x their median
现场视频！纪念中国工农红军长征胜利90周年大会在京隆重举行，习近平出席大会并发表重要讲话。（来源：央视时政） https://t.co/cgqighL5hE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 14 interactions against 448K followers, an engagement rate of 0.003%. Measured over 35 original posts, its engagement rate beats 20% of 21,624 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.8K times each, and 0.77% of those impressions turn into an interaction. That is about 0.406% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Thursday is the busiest day of the week. Of the 35 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 14K interactions, about 1026x its own typical post. Recurring topics include #china, #ai短剧我在长征路上1935年6月, #chinadevelopmentforum.
- What is Zhang Heqing's engagement rate on X?
- Zhang Heqing (@zhang_heqing) has an engagement rate of 0.003%, based on the median interactions across 35 original posts from the last 30 days against 448,053 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Zhang Heqing sits below the 10th percentile of the 217,973 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @zhang_heqing have real engagement?
- Its engagement rate beats 20% of the tracked X accounts closest to it in follower count (21,624 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @zhang_heqing post?
- Most posts go out around 13:00 UTC, and Thursday is its busiest day, at roughly 2.1 posts per day across the measured window.