EnglishThe Business of Fashion is on Twitter (X) as @BoF, with 1,700,291 followers and 57,476 posts. It lost 279 followers in the last 7 days and 1,505 in the last 30 days. A typical post draws 9 interactions, an engagement rate of 0.001% per follower.
Insights
Over the last 30 days @BoF lost 1,505 followers (-0.09%). In the last 7 days the change was -279 followers. Its strongest tracked day added +57 followers on Oct 4, 2026.
Engagement
A typical post picks up 9 interactions against 1.7M followers, an engagement rate of 0.001%. Posts are seen about 3.3K times each, and 0.277% of those impressions turn into an interaction. That is about 0.191% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 50% of days.
Measured over 17 original posts from a 30-day window, last computed on October 31, 2026. Recurring tag: #ad.
Full engagement reportFollower growth
Best tracked day: +57 followers on 2026-10-04.
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Bio
The leading global media and intelligence company for the fashion, beauty and luxury industries. Serving 125,000+ members across 190 countries.
Notable followers
The biggest accounts in our directory following @BoF.
More Business accounts
The Business of Fashion on Twitter (X) - frequently asked questions
- What is the Twitter handle for The Business of Fashion?
- The Business of Fashion posts on Twitter (X) as @BoF. The profile is at x.com/BoF, and the View on X button at the top of this page opens it.
- How many followers does The Business of Fashion have on Twitter?
- The Business of Fashion (@BoF) has 1,700,291 followers on Twitter (X). It lost 279 followers in the last 7 days and 1,505 in the last 30 days. The count is refreshed continuously from public data.
- When did The Business of Fashion join Twitter?
- The Business of Fashion joined Twitter (X) in December 2008. The @BoF account is 17 years old. Searches for The Business of Fashion age often mean a personal age, which we do not publish. The figure here is the account age only.