The Business of Fashion engagement report
@BoF - 1.7M followers on X
Measured over 1 original post from a 30-day window, last computed on September 1, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 75 interactions against 1.7M followers, an engagement rate of 0.004%. Posts are seen about 10K times each, and 0.742% of those impressions turn into an interaction. That is about 0.594% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 115 interactions, about 1.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on September 1, 2026. Recurring tag: #ad.
Where this sits in the catalog
At 0.004%, The Business of Fashion sits above the 10th percentile of the 36,654 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.433% |
| 90th percentile | 2.10% |
| 99th percentile | 160.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -3% | 98K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -1% | 57K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 231K |
| Monday | 0% | 288K |
| Tuesday | -2% | 278K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 245K |
| Friday | -3% | 253K |
| Saturday | +3% | 227K |
Best tweets
- Jan 30, 20261.5x their median
Pieter Mulier exits Alaïa after five years. Read more https://t.co/uerfs6iIYW As the first creative director to succeed founder Azzedine Alaïa, Mulier rejuvenated the Paris-based brand with highly-refined, sculptural styles, bringing runway drama and spawning commercial hits like the Teckel bag and mesh ballerina flats.
- Aug 11, 2026
Hyosung, the world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more. #Ad https://t.co/rSn3twbk9z
- Feb 5, 2026
Pieter Mulier to design @Versace, Prada Group confirms. Read more: https://t.co/1eA93okEuG The outgoing Alaïa designer and long-time lieutenant of Prada co-creative director Raf Simons will be tasked with revitalising Prada Group’s new acquisition, following the ouster of Dario Vitale in December.
- Jul 30, 2026
Mall concept and lifestyle destination operator Sands Shoppes Macao is developing its luxury retail offering to diversify the city’s casino-led economy. BoF sits down with president of global retail David Sylvester to learn more. #Ad Read more: https://t.co/7JniYMEBBR
- Jul 21, 2026
As shoppers seek greater value from their wardrobes, garment care is evolving from an afterthought into a key part of the fashion value chain. Jo Farah, founder of biotech fashion care brand The Lab, shares how the company’s growth reflects a broader transformation in how fashion is bought, used and preserved. #Ad https://t.co/UEHBKVdotB
- Jul 10, 2026
At The Business of Beauty Global Forum 2026, BoF’s Annabel Bolton sat down with @klaviyo's vice president of product marketing Kelly Thacker to unpack the ever-evolving customer path to purchase, and how brands can future-proof their strategies for both discoverability and, ultimately, loyalty. #Ad https://t.co/sysO6xKbjv
- Mar 5, 2026
As the aesthetics industry shifts towards longevity, Swiss company @Teoxane is leveraging a unified scientific platform to bridge the gap between injectables and skincare. BoF sits down with chief operating officer Can Ongen to learn more. #Ad Read more: https://t.co/XjoFdrqUH9
- Feb 11, 2026
To kick off New York Fashion Week, The Business of Fashion convened an intimate cocktail of industry leaders at Fasano Fifth Avenue, at a pivotal moment for global fashion. Together with Amazon Luxury (@AmazonFashion), the evening brought together Michael Kors, Gabriela Hearst, Christopher John Rogers, Veronica Leoni, Sergio Hudson, LaQuan Smith and Jason Wu, alongside senior executives from Coach, @LVMH, @Burberry, @ProenzaSchouler, Khaite and more — for a lively start to fashion month. #Ad
- Feb 19, 2026
With Thailand’s luxury retail industry positioned for growth in 2026, Siam Piwat’s CEO Chadatip Chutrakul discusses the strategy behind the retail and development group’s experiential shopping mall Iconsiam, its global influence and how the group seeks to position Thailand as a world-class retail destination. https://t.co/7MWfuYH4Ks #Ad
- May 22, 2026
BoF speaks with six designers from RaiseFashion’s 2026 masterclass — Andrew Kwon, Mckenzie Liautaud, Natasha Das, Patricio Campillo, Rodney Patterson and Shao Yang — on the challenge of building discoverability in the age of AI and the distribution decisions that define an independent brand. #Ad https://t.co/jWV2eBVMd0
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 75 interactions against 1.7M followers, an engagement rate of 0.004%. Posts are seen about 10K times each, and 0.742% of those impressions turn into an interaction. That is about 0.594% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 115 interactions, about 1.5x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is The Business of Fashion's engagement rate on X?
- The Business of Fashion (@BoF) has an engagement rate of 0.004%, based on the median interactions across 1 original posts from the last 30 days against 1,702,384 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, The Business of Fashion sits above the 10th percentile of the 36,654 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @BoF have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @BoF post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.